Industrial Green Line Mode

From America to Australia, the green movement began sweeping the entire joint life. Healthy lifestyle and environmentally friendly started a trend, including the world of fashion.

The world community seems more aware of the importance of environmental sustainability, healthy lifestyles and more environmentally friendly. Recently, a survey company which focuses on the areas of consumerism publish annual reports. Ethical Consumerism Report was mentioned, purchases environmentally friendly products in Europe increased dramatically, from 29 million pounds in 2005 to 98 million pounds in 2008.

Large-scale promotion of the environmental damage that heralded the WWF or Greenpeace had managed to infiltrate into the minds of the fashionista. The pattern of their thinking changed. If all this is the main objective when shopping is a function, luxury or style, is now increased by one important value, ecology. For urban communities, shopping eco-friendly products is an attempt, a small step to reduce the rate of destruction of nature. Small steps now become a trend and a big gap to the market.

Eco-fashion industry was making huge profits because the system set Fairtrade and eco-labeling for each product. Small shops to giant retailers all now carry a green campaign, through environmentally friendly products. Call it Marks & Spencer, Debenhams, Monsoon is announced via their website that the product is made from organic materials and they make sure everything is done in Fairtrade.

“Green living has become a way of life,” said Jane Sheperdson, CEO of Whistles retail network. “It’s not enough just to care, people must do something, because it was a big green Consumerism,” he continued. P aul Cowell from Singapore DyStar Textile Service says eco textile business became even bigger every year. “The issue of global warming and environmental degradation has affected global customers. We expect their products more environmentally friendly,” said Cowell.

Comments Cowell statistical data reinforced the Millennium Poll of Social Responsibility is mentioned, about 60 percent from 25 thousand customers in 23 states expect to have a product that business ethics, in the sense of having employees who are eligible and have a responsibility towards the environment.

On the other hand, celebrities also give effect to the spread of eco-fashion. For example, Bono, U2 lead singer, to do with the establishment of Edun, a label clothing care environment. Not only uses organic ingredients, and also set a Fairtrade Edun, a fair payment system and balanced for its distributors and employees. Although now carbon footprint is still a problem for the label.

“We’re still trying to find a solution, for now we do the production in one place, before sending it to shops,” said a spokesman Edun, as reported by WWD. Angelina Jolie may not be established labels such as Bono, but mothers with multiracial children are always trying to buy eco-chic products for their families, including for new babies birth to twins.

In Indonesia, the green movement in the field of new fashion started intensified recently. Although similar development of the underground, not so visible, but quite promising.

Carmanita example. Designers who are under the auspices of the Association of Indonesian Fashion Designers (IPMI) is indeed not use organic products because they cost a large, but she did way he thought fit and stay on the green line.

“The cost of production of organic material is expensive, consumers will fall to be much more expensive, whereas the Indonesian people’s purchasing power is still low,” he said, in an opportunity. “Therefore, I do re-use techniques, fabric remnants of my back though, in-tie-dye, colored again, then made into a new collection. It also can be called eco-fashion,” he explained.

The same is done Anne Avantie. Women are famous for this glamorous kebaya design using fabric remnants from previous production into a work of haute couture. Who would have thought that the kebaya striated Semarang creation designer is processed fabric held together with stitching techniques?

Others again with Mardiana Ika. Indonesian designer based in Hong Kong was just a great ambition to “green” – Indonesia’s fashion industry. Therefore, Ika-familiar greeting without trepidation initiated the eco-chic fashion show, featuring a series of environmentally friendly fashion. The next step, Ika Bali Fashion Week held with the theme “Fashion Meets Nature ‘. Unfortunately, all the performances and collaborative fashion new limited nature theme. But according Ika, it was a natural thing, because the road to Indonesia green fashion industry is still long.

Today’s green fashion is still a discourse. I hope later this environmentally friendly mode will actually materialize, and this event became the starting point for how to get there, “explained the owner of this Butoni Ika label. Maybe a local retailer to imitate the Levi’s who have started the green movement on a large scale. The products, Levi’s Eco, claimed 100 percent organic cotton and the coloring was done naturally, with organic materials, chemical free.

Remarkably again, Levi’s green move is done internationally. Yes, Green fashion it has become an international discourse, even practically, has become one focus of the fashion industry continues to grow.

Designer Linda Loudermilk achieve through a series of eco fashion clothing made of chiffon and lyocell organic, biodegradable fabrics from wood pulp. While promoting the Heatherette fashion collections from recycled polyester in New York Fashion Week. Sportswear brand Patagonia produces fine cloth from the fibers and plastic soda bottles.
Elsewhere, Nancy Ng, students majoring in sustainable fashion design at California College of the Arts made a pair of shoes of rubber and wood waste.

The rate of this green movement may still be slow, but the greater public awareness about the importance of protecting the environment will provide a big influence. And, one small step such as taking out the trash in place, save electricity, or using organic products, can be a big leap when done simultaneously.
(Koran SI / SI Newspapers / tty)